User-generated advertising – Nike meets Back to the Future II

24 May


I stumbled across this great example of user-generated advertising. It’s a grassroots movement to get Nike to make the futuristic-looking sneakers in Back to the Future Part II. What a brilliant idea! You can join here, and it even has a thriving MySpace presence

Amelia here discusses several brands out-sourcing their advertising (is this just lazy?) but more importantly points to user-generated spoofs that seem to be piling up on YouTube – these are led by the consumers themselves. Personally, I think there’s something really exciting about consumers championing brands themselves, but particularly when brands haven’t told them to do it. Just like this MyFly 2015 project. These campaigns and spoofs tend to be a lot more creative and funnier than bland brand incentivised ads. Brands are increasingly becoming obsessed with consumers generating their advertising for them, as if this is the answer to all their problems.

And so while I’m on the subject of user-generated content, and Back to the Future, here’s a quality spoof: Back to the Future meets Broke Back Mountain. Can’t resist a good spoof…

2 Responses to “User-generated advertising – Nike meets Back to the Future II”

  1. Rahul Mishra May 24, 2007 at 2:14 pm #

    hey Saw ur Blog really interesting. I am from SHIVAM CREATIONS MUMBAI INDIA. Its a production house and we make Ad Films and everything in Advertising. If anykind of work do let me know.

    warm Regards
    Cell.: 0091 9920099770

  2. Retro Sneakers November 3, 2007 at 1:20 am #

    I think Nike’s are going to the retro look now for the more casual crowd. Their athletic line is ugly, but I like the retro looking ones.

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