Lucozade does UGC?

15 Feb

Every week I read about a different brand that’s moving into the UGC, and this week it’s Lucozade! The way people now use the web has clearly evolved, but I can’t help thinking that every brand jumping on the bandwagon isn’t neccessarily the right move.  Why would I ever go online to talk to people I don’t know about Lucozade?  It’s completely irrelevant. You even have the chance to appear in a future ad campaign – why exactly would I want that?! Saying that at least there’s an idea behind this – Lucozade encourages consumers to send in videos of themselves having lost their edge.  Hmm, they are probably likely to receive some very interesting videos!

Advertisements

2 Responses to “Lucozade does UGC?”

  1. moncler down jacket September 2, 2011 at 10:02 am #

    Needed to write you this tiny observation to help thank you very much as before relating to the breathtaking thoughts you have contributed on this page. It was so pretty generous of you to present unreservedly precisely what a number of us might have marketed for an e book to end up making some profit for their own end, notably now that you could possibly have tried it in case you desired. These points in addition served like the fantastic way to recognize that other people have a similar eagerness really like my very own to realize a lot more in terms of this matter. I am certain there are several more pleasurable opportunities up front for individuals that read your blog post.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: