MINI – First ever talking billboards

2 Feb

As if billboards weren’t already distracting, the first ever talking billboard from MINI sees personalised yet quite unexpected messages targeted to and actually triggered by MINI owners – in New York, Chicago, San Francisco and Miami. Read more here. I think its interesting how more and more brands are going that extra mile to cut through the clutter, and deliver messages so engaging and personalised that one cannot help feeling special.

  MINI - talking billboards

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One Response to “MINI – First ever talking billboards”

  1. Amelia February 8, 2007 at 3:02 pm #

    Love the idea, but scared that I would crash if I saw a billboard talking to me!!

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