Now I love a good spoof, but this is pretty crap if you ask me. Probably because I’m a girl! It just doesn’t do it for me, yawn. I prefer the gorilla any day. The original is way funnier – I think Cadbury does better out of all these crap imitations than the spoofing brands…
And so to every great ad, there is a spoof to follow. It seems Dove’s do-gooder attitude is starting to back fire on them. The ad may be thought-provoking and beautifully executed, but they are part of the beauty industry after all!
Call me nieve, but I think Dove had good intentions and it doesn’t seem too false coming from them. But as this spoof rightly points out they are part of Unilever which includes brand like Axe (Lynx). These ads show daughters who certainly did NOT have this conversation with their mothers. The take out – “talk to your daughter before Unilever does”.
This sketch from Mitchell and Webb is pure genius. I was watching this with some work mates and we were all in stitches. Perhaps some of us have been in meetings which have been disturbingly similar…
After watching this, you can just imagine the board meetings for adverts like the awful Weetabix week. Something along the lines of…
“What’s next? I know, we’ll make ‘them’ (meaning people) eat our cereal in every which way, it will hide the fact it tastes like sh*t.”
I couldn’t find the original ad, but I think this version makes the point even better.
Another good case is the Nivea Oxygen Power ad – which advertises a new range of products which is made of 15% pure oxygen. See it here. Yep you heard that right, Nivea are selling us air. The stuff we breathe in every day for free. Are we really that stupid? Apparently so.
I’ll start and leave you with this brilliant quote from David Ogilvy which still stands…
“The consumer isn’t a moron. She is your wife.”
Both ads recently featured in the Guardian guide.
Not as good as the first Sony Bravia spoof by Tango, but still funny nonetheless! This spoof on the second Sony Bravia ad is another testimant to how people like messing with ads.
Original ad here (but let’s be honest it’s not as good as the first one is it?!)
Thanks to Gary (fellow iChameleon blogger) for for pointing out the brilliant Simpson’s Movie website, and Meme Huffer for daring to post his very own Simpson’s avatar. More here. I was playing around with it last week and I thought I’d post my own. So this is me if I was in the Simpsons. I couldn’t get it to look much like me, so instead it’s just the geek within me!
The whole website is pretty good with games and interactive tours and lotsa other fun stuff. Though be warned – best not to go on it if you haven’t got some time to waste!
I’ll leave you with this great YouTube clip of the Simpson’s parody of World of Warcraft…
Check out this hilarious video – possibly the future of word-of-mouth marketing. Not real but funny! CashtoBuzz.com pays kids to talk about brands to strangers.
”Buss Marketing is the next big thing. CashtoBuzz is a remarkable business that helps viralinate your brand”. –Montgomery Shopper
Even though the video is a bit silly, it’s still interesting because consumers place far more trust in fellow consumers than in traditional advertisers [Nielson says so]. They may be onto something! Saying that, I don’t think I’d be happy with this sort of meddling marketing.
And hey, I talk about brands all the time. And I’m not getting paid for it (much)!
I stumbled across this great example of user-generated advertising. It’s a grassroots movement to get Nike to make the futuristic-looking sneakers in Back to the Future Part II. What a brilliant idea! You can join here, and it even has a thriving MySpace presence.
Amelia here discusses several brands out-sourcing their advertising (is this just lazy?) but more importantly points to user-generated spoofs that seem to be piling up on YouTube - these are led by the consumers themselves. Personally, I think there’s something really exciting about consumers championing brands themselves, but particularly when brands haven’t told them to do it. Just like this MyFly 2015 project. These campaigns and spoofs tend to be a lot more creative and funnier than bland brand incentivised ads. Brands are increasingly becoming obsessed with consumers generating their advertising for them, as if this is the answer to all their problems.
And so while I’m on the subject of user-generated content, and Back to the Future, here’s a quality spoof: Back to the Future meets Broke Back Mountain. Can’t resist a good spoof…
