As you probably already know, Korean’s are big on smart phones, and QR codes are pretty much ubiquitous. So to offer some utility to our time-poor friends, Tesco created virtual stores – embedded into shoppers everyday lives e.g. billboards on the subway stations. The displays look the same as actual stores, except you use your phone to shop by scanning the QR code to automatically add items to your cart (for same day delivery!).
It’s a very smart way to grow your business by adapting to the needs of a local market. And for me personally, I’d much prefer to shop via a virtual display to avoid the faff and stress of the supermarket! UK next??
Via Protein Feed
Really like this iPhone app demo from Nissan. It takes you through the whole user journey, right from the iAd to the in-app experience. Not only that. It’s pretty fucking funny. And best of all, it’s actually consumer-facing (unlike most app demos).
Via my new enthusiastic AMV grad.
Obviously I would never promote this app, but it did make me chuckle :)
Ever nod off and miss your stop? iNap means there’s no longer a need to worry.
iNap taps into your phone’s location sensors and sounds the alarm when you get close to your destination. You can even determine how much warning you need. If you’re a slow riser, you can tell it to wake you up 10 miles early. If you wake up fast, you can give yourself less warning.
Awesome, soon I won’t even have to think for myself.
For three evenings in October (8th – 10th), a new interactive smoky communication will be underway in Trafalgar Square, commissoned by the ICA. It will be an evening to remember – one that combines a very modern medium – mobile, with a 5,000 year old one – smoke signals.
This experiment works as a hybrid system that explores the dynamic and spatial capacities of smoke and light, in relation to modern mobile technology. In Memory Cloud, visitors can text any message they like to the artists’ creation, and that message will be made into huge light-and-air smoke signals, all in real-time.
The project motivates social interaction through visualization of personal expression, and a collective act of writing space. This new exploration of personal expression in public spaces is from Minimaforms, founded in 2002 by brothers Stephen and Theodore Spyropoulos as an experimental architecture and design practice.
This is pretty cool for you fellow geeks out there (hello?). Using augmented reality technology, this application allows you to overlay 3D graphics over your real life mobile view of the world. Check out the demo below and you’ll see what I mean.
Smart technology such as this creates huge opportunities for brands to enhance our real-world experiences, or simply create engaging brand experiences. This technology isn’t radically new, it’s evolving, and yet very few brands are grabbing such opportunities. Perhaps this sort of thing is still too close to the geek world, and yet to enter the cultural vernacular.
Radio 1 played around with this technology back in May which allowed people to have their favourite band playing live in the palm of their hands – check out my post here. I also posted something very similar to this particular mobile application back in February 2007 here – so it’s certainly nothing new, but hopefully it’ll catch on soon enough…
Found via Rubbishcorp (R) - who’s blog I recently discovered and simply can’t get enough of!
The Carling iPint iPhone application has been making the rounds recently, and it seems to be getting mixed reactions (simple and smart vs. simply stupid). Check out the demo below if you don’t know what I’m talking about.
It’s definitely generating word-of-mouth, what’s more, punters are actually playing around with this (branded content) in pubs – so it’s ticking a lot of boxes for me already. While the entertainment is short-lived, it is somewhat engaging and certainly poses the talkability factor. The iPint spoofs are already in full swing, take iMunchies for example.
Despite the idiocy of drinking a ‘virtual’ pint, the application actually uses ground-breaking technology. And yet the creative execution is so simple. So simple that I would argue it’s actually rather smart.
And to those marketers who think it’s just plain stupid – I can only bet you’re secretely annoyed you didn’t think of it first! Carling have leveraged the popularity of the iPhone, and they have the sucessful results to prove it.
Digital isn’t just banners ya’know. Technology is a huge part of the world we live in, whether we’re vastly aware of it or not. And we’re sharing engaging digital experiences with our friends. We live in exciting times! And brands need to realise the role they can play and value they can add in this exciting world.
My verdict – simply genius.
More info here.
This is a simple but cool idea. Take a film, and make an interactive movie experience by allowing people to text message in the next line of the movie. A great example of people sharing digital experiences in the real-world.
A project by TXTual Healing.