When tasked with finding a way to tell the world that Walkers makes any sandwich better (and research suggests they really do!), we decided that just saying it wasn’t enough. So instead, we went that extra mile to really prove it. The town of Sandwich is a beautiful place, but a quiet one. So for three days, we transformed Sandwich into the most fun, enjoyable place in the whole country (to their complete surprise!).
We did this with some unbelievable live events. JLS played an impromptu gig for the sixth form students, Frank Lampard provided football coaching for the local team, Jenson Button picked up residents in the guise of local cabbie, Pamela Anderson poured pints down the pub, alongside quizmater Al Murray, and Marco Pierre White served up his very own special brand of gourmet sandwiches at the town market. All in the name of proving that Walkers can make any sandwich more exciting.
Here’s some of the best bits from our YouTube brand channel…
As passive forms of communication increasingly fail to cut-through with consumers, it’s no longer enough to just tell people stuff. You need people to really experience it. This campaign actively engaged people in a deeper and more meaningful way, and got them participating with the idea. Which is much more suited to today’s digital age. A phenomenoal team effort here at AMV in developing and crafting the campaign, including months of top secret planning.
As ever, I’d love to know what people think. Good, bad, ugly, comments welcome
Is Deathproof’s advertising as distasteful as the movie?! I believe so! I really think bloody limbs in public places is a pretty disgusting form of advertising. I’m assuming they did it to spark controversy, and so I guess they’ve succeeded there…
Found at adverbox.
Following the first great ad, the funny spoof, the second terrible ad (in my opinion), and the less funny but okay second spoof, the hype for the next Bravia ad has already began! Lots of posts already out there in the blogosphere, so of course I’m jumping on the hype wagon. Nice pics here…
These are just some of the images you can find at bravia-advert.com. We don’t know a lot, but some intriguing things we do know are…
- 2.5 tones of plasticine on set
- 40 animators
- 3 weeks
- 189 2 ft bunnies
- 150 1 ft cubes
- 10ft x20 ft purple wave
- 30ft giant rabbit
- 6 cameras
- 40 animators working through 4 hours generated 4 seconds of footage
- 40 animators working on the same scene had never been attempted before
- The 60 second spot will be constructed of approximately 100,000 stills
Interesting huh?! If I’m honest, I’m actually quite excited about seeing the next ad. But probably more so the spoof that will undoubtedly follow…
Interesting outdoor idea for launching Ugly Betty in France. Poor Betty is so ugly, they had to cover her up with a paper bag…
Found here, brilliant example of branded utility.
When Romania was in Red Code suffering from overheating somebody actually thought and implemented a great idea. The Lipton Showers started the fight with global warming.
Forget bombarding consumers with irrelevant marketing messages, provide us with something useful! It’s great when brands give something back and have something interesting to say.
Thortons chocolate billboard – yummy…
Selected 7-Eleven stores are about to get a Kwik-e-mart makeover to promote the Simpson movie - experiential at its best…
Touchscreen Prada Mobile – subtle and nice…
I saw this great video on YouTube. Japanese brand Goo launched their internet portal using guerrilla tactics - 1000 volunteers wandered the streets of Shabooya wearing sweatshirts with key search words and its ranking – with anything from ‘friend’ to ‘naked’!