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	<title>Nicola Davies &#187; Green</title>
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	<description>Blogging on anything and everything digital</description>
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		<title>Nicola Davies &#187; Green</title>
		<link>http://nicspic2608.wordpress.com</link>
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		<title>Banksy&#8217;s weird and wonderful pet store</title>
		<link>http://nicspic2608.wordpress.com/2008/10/20/banksys-weird-and-wonderful-pet-store/</link>
		<comments>http://nicspic2608.wordpress.com/2008/10/20/banksys-weird-and-wonderful-pet-store/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 10:20:29 +0000</pubDate>
		<dc:creator>nicspic2608</dc:creator>
				<category><![CDATA[Ambient]]></category>
		<category><![CDATA[Banksy]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Guerilla]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://nicspic2608.wordpress.com/?p=490</guid>
		<description><![CDATA[Guerrilla artist Banksy has opened his first official exhibition in New York &#8211; an excuse for me to visit perhaps?! The fake pet shop aims to question &#8220;our relationship with animals and the ethics and sustainability of factory farming&#8221;.     Works include a robotic monkey, fish-fingers swimming in a goldfish bowl, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicspic2608.wordpress.com&blog=728900&post=490&subd=nicspic2608&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Guerrilla artist Banksy has opened his first official exhibition in New York &#8211; an excuse for me to visit perhaps?! The fake pet shop aims to question &#8220;our relationship with animals and the ethics and sustainability of factory farming&#8221;.  <!-- companion banner --> <!-- END - companion banner --> <!-- end of the embedded player component --> <!-- body -->Works include a robotic monkey, fish-fingers swimming in a goldfish bowl, and my favourite &#8211; &#8220;chicken&#8221; nuggets pecking at ketchup. It seems to be causing quite a stir around a subject that we&#8217;re aware of but tend to disregard.</p>
<p><span style="text-align:center; display: block;"><a href="http://nicspic2608.wordpress.com/2008/10/20/banksys-weird-and-wonderful-pet-store/"><img src="http://img.youtube.com/vi/c1laBLYjuqM/2.jpg" alt="" /></a></span></p>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>What a load of rubbish</title>
		<link>http://nicspic2608.wordpress.com/2007/11/14/what-a-load-of-rubbish/</link>
		<comments>http://nicspic2608.wordpress.com/2007/11/14/what-a-load-of-rubbish/#comments</comments>
		<pubDate>Wed, 14 Nov 2007 17:08:42 +0000</pubDate>
		<dc:creator>nicspic2608</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Maps]]></category>
		<category><![CDATA[Google mash-up]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Mash-up]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://nicspic2608.wordpress.com/2007/11/14/what-a-load-of-rubbish/</guid>
		<description><![CDATA[Ooh I love a Google Maps mash-up anyday. Garbage Scout features photos of recyclable items submitted by people, overlayed onto Google Maps. The idea is, if you see people put out reusable stuff with their garbage, so you just snap a picture on your phone, and send an SMS to Garbage Scout. Then you see [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicspic2608.wordpress.com&blog=728900&post=216&subd=nicspic2608&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>Ooh I love a Google Maps mash-up anyday. <a href="http://www.garbagescout.com/" target="_blank">Garbage Scout</a> features photos of recyclable items submitted by people, overlayed onto Google Maps. The idea is, if you see people put out reusable stuff with their garbage, so you just snap a picture on your phone, and send an SMS to <a href="http://www.garbagescout.com/" target="_blank">Garbage Scout</a>. Then you see your picture of the item and description on a Google Map, like below. Neat.</p>
<p><a href="http://maps.google.co.uk/maps?oe=UTF-8&amp;hl=en&amp;tab=wl&amp;q=" title="http://maps.google.co.uk/maps?oe=UTF-8&amp;hl=en&amp;tab=wl&amp;q=">Google  maps</a> are free (to anyone) to use and adapt &#8211; it&#8217;s a great way  for a brand to offer customers a relevant service. I&#8217;d like to see more stuff like this that&#8217;s useful and helps the environment.</p>
<p align="center"><img src="http://nicspic2608.files.wordpress.com/2007/11/garbagescoutgoogle.jpg" alt="garbagescoutgoogle.jpg" /></p>
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		<title>WWF &#8211; Get on Board</title>
		<link>http://nicspic2608.wordpress.com/2007/10/28/wwf-get-on-board/</link>
		<comments>http://nicspic2608.wordpress.com/2007/10/28/wwf-get-on-board/#comments</comments>
		<pubDate>Sun, 28 Oct 2007 22:15:29 +0000</pubDate>
		<dc:creator>nicspic2608</dc:creator>
				<category><![CDATA[Climate change]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Online petitions]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://nicspic2608.wordpress.com/2007/10/28/wwf-get-on-board/</guid>
		<description><![CDATA[
&#160;
I&#8217;ve blogged about climate change and green things a fair bit, so it&#8217;s only right I give a mention to this great innovative new campaign from WWF to strengthen the Climate Change Bill &#8211; more here.
&#160;
There is a lot of talk of climate change at the moment, and many brands (MTV for example) trying to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicspic2608.wordpress.com&blog=728900&post=185&subd=nicspic2608&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p align="center"><img src="http://nicspic2608.files.wordpress.com/2007/10/wwf_get-on-board-blog.jpg" alt="wwf_get-on-board-blog.jpg" /></p>
<p align="left">&nbsp;</p>
<p align="left">I&#8217;ve blogged about climate change and green things a fair bit, so it&#8217;s only right I give a mention to this great innovative new campaign from <a href="http://www.wwf.org.uk/core/index.asp" target="_blank">WWF </a>to strengthen the Climate Change Bill &#8211; <a href="http://getonboard.wwf.org.uk/" target="_blank">more here</a>.</p>
<p align="left">&nbsp;</p>
<p align="left">There is a lot of talk of climate change at the moment, and many brands (<a href="http://www.digitalspy.co.uk/broadcasting/a60915/mtv-launches-climate-change-campaign.html" target="_blank">MTV for example)</a> trying to get a bit of the action. Amongst all this clutter and confusion, it&#8217;s becoming more and more difficult for consumers to identify what they can really <strong>do </strong>to make a difference. You can&#8217;t help but notice that <strong>awareness</strong> is at an all time high, with <strong>action</strong> falling drastically behind.</p>
<p align="left">That&#8217;s why I really like &#8216;Get on Board&#8217;&#8230;</p>
<p align="left">&nbsp;</p>
<p align="left">1)      It <strong>stands out</strong> from the rest &#8211; the idea is pretty crazy, but hey it works. Clever dudes at <a href="http://www.pokelondon.com/" target="_blank">Poke</a>.</p>
<blockquote>
<p align="left">&#8220;We’re going to construct a giant paper boat and giant paper plane and deliver them to parliament. They will be covered in the names of the people who have pledged their support for our call for a strong, effective Climate Change Bill.&#8221;</p>
</blockquote>
<p align="left">2)       It&#8217;s really easy to take <strong>action</strong>.  No I mean <em>really</em> easy.<strong><em> </em></strong>In a matter of seconds&#8230;I had signed up to the petition, and even contacted my local MP to ensure they strengthen the bill.</p>
<p align="left">&nbsp;</p>
<p align="left">They&#8217;ve even got a <a href="http://getonboard.wwf.org.uk/blog/" target="_blank">blog </a>to follow this amazing story. You can also &#8216;<a href="http://getonboard.wwf.org.uk/s2f.php" target="_blank">tell a friend</a>&#8216; (but only one at a time apparently!)</p>
<p align="left">Thanks to <a href="http://no-mans-blog.com/" target="_blank">Asi </a>for telling me all about this&#8230;</p>
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		<title>Blog Action Day has arrived (too soon apparently)</title>
		<link>http://nicspic2608.wordpress.com/2007/10/15/blog-action-day-has-arrived-too-soon-apparently/</link>
		<comments>http://nicspic2608.wordpress.com/2007/10/15/blog-action-day-has-arrived-too-soon-apparently/#comments</comments>
		<pubDate>Mon, 15 Oct 2007 20:04:57 +0000</pubDate>
		<dc:creator>nicspic2608</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Climate change]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Viral]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://nicspic2608.wordpress.com/2007/10/15/blog-action-day-has-arrived-too-soon-apparently/</guid>
		<description><![CDATA[
Yep that&#8217;s right, today is the day bloggers from around the world unite to blog about the environment &#8211; to get talking about a better future. Obviously I had planned on writing a long interesting insightful post about something green, but this day arrived too quickly. So instead I&#8217;m going to post this hilarious &#8216;green&#8217; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicspic2608.wordpress.com&blog=728900&post=179&subd=nicspic2608&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p><img src="http://nicspic2608.files.wordpress.com/2007/10/blog-action-day-banner.jpg" alt="blog-action-day-banner.jpg" /></p>
<p>Yep that&#8217;s right, today is the day bloggers from around the world unite to blog about the environment &#8211; to get talking about a better future. Obviously I had planned on writing a long interesting insightful post about something green, but this day arrived too quickly. So instead I&#8217;m going to post this hilarious &#8216;green&#8217; clip &#8220;Sex Party&#8221; from Virgin Trains. Okay, so this viral isn&#8217;t going to combat climate change, but it will get people talking which is the point of <a href="http://www.blogactionday.com/" target="_blank">blog action day</a> I believe.</p>
<p><span style="text-align:center; display: block;"><a href="http://nicspic2608.wordpress.com/2007/10/15/blog-action-day-has-arrived-too-soon-apparently/"><img src="http://img.youtube.com/vi/4GlQ6aTipbM/2.jpg" alt="" /></a></span></p>
<p><a href="http://www.gluelondon.com/" target="_blank">By Glue. </a></p>
<p>Check out <a href="http://www.deadinsect.co.uk/2007/10/zen-snacking-for-blog-action-day.html" target="_blank">Anthony</a>, <a href="http://neilperkin.typepad.com/only_dead_fish/2007/10/blog-action-day.html" target="_blank">Neil</a>, <a href="http://www.leoburnett.ro/360/post.php?postID=392" target="_blank">and 360 Digest</a>, for taking the time to write great green posts for todays event. Worth reading theirs instead ;o)</p>
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		<title>Blog Action Day!</title>
		<link>http://nicspic2608.wordpress.com/2007/08/29/blog-action-day/</link>
		<comments>http://nicspic2608.wordpress.com/2007/08/29/blog-action-day/#comments</comments>
		<pubDate>Wed, 29 Aug 2007 08:05:50 +0000</pubDate>
		<dc:creator>nicspic2608</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Climate change]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://nicspic2608.wordpress.com/2007/08/29/blog-action-day/</guid>
		<description><![CDATA[
On October 15th, bloggers around the web will unite to put a single important issue on everyone’s mind &#8211; the environment. Every blogger will post about the environment in their own way and relating to their own topic. Our aim is to get everyone talking towards a better future.
I have already written several green posts [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicspic2608.wordpress.com&blog=728900&post=157&subd=nicspic2608&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p align="center"><img src="http://nicspic2608.files.wordpress.com/2007/08/action_468x60.jpg" alt="action_468x60.jpg" /></p>
<blockquote><p>On October 15th, bloggers around the web will unite to put a single important issue on everyone’s mind &#8211; the environment. Every blogger will post about the environment in their own way and relating to their own topic. Our aim is to get everyone talking towards a better future.</p></blockquote>
<p>I have already written several <a href="http://nicspic2608.wordpress.com/tag/green/">green posts</a> myself, so I&#8217;m more than happy to get involved and do my bit for Blog Action day (October 15th). It&#8217;s a subject that is really starting to hit home with me. And I&#8217;d like to think we can all help make a difference. I&#8217;m not sure one day is enough, but if it gets people talking and word-of-mouth spreads, then it&#8217;s definitely a good thing. Much better than another celeb packed concert which just helps to ruin the environment!</p>
<p>Website and blog <a href="http://blogactionday.org/" target="_blank">here</a>, sign up to help <a href="http://blogactionday.org/commit" target="_blank">here</a>&#8230;originally found via <a href="http://mashable.com/2007/08/27/hippy-bloggers-of-the-world-unite/" target="_blank">Mashable.</a></p>
<p>Here&#8217;s the niiiice video promoting it&#8230;</p>
<p align="center"> <span style="text-align:center; display: block;"><a href="http://nicspic2608.wordpress.com/2007/08/29/blog-action-day/"><img src="http://img.youtube.com/vi/WfO8mGjXoe8/2.jpg" alt="" /></a></span></p>
<p align="left">Go on. Bloggers unite. Get involved!</p>
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		<title>Drama, drinks, and doodles&#8230;</title>
		<link>http://nicspic2608.wordpress.com/2007/08/07/drama-drinks-and-doodles/</link>
		<comments>http://nicspic2608.wordpress.com/2007/08/07/drama-drinks-and-doodles/#comments</comments>
		<pubDate>Tue, 07 Aug 2007 15:22:42 +0000</pubDate>
		<dc:creator>nicspic2608</dc:creator>
				<category><![CDATA[Brand events]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Innocent Drinks]]></category>

		<guid isPermaLink="false">http://nicspic2608.wordpress.com/2007/08/07/drama-drinks-and-doodles/</guid>
		<description><![CDATA[
I firstly just need to excuse myself for my sparser blogging recently. I did my neck in annoyingly by doing nothing which was quite awkward. Then I hurt my wrist quite badly at a roller disco, yes drunk, and I have learned my lesson! At this point I joined the &#8220;group for the accident prone&#8221; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicspic2608.wordpress.com&blog=728900&post=138&subd=nicspic2608&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p align="center"><img src="http://nicspic2608.files.wordpress.com/2007/08/mr-bump.jpg" alt="mr-bump.jpg" /></p>
<p>I firstly just need to excuse myself for my sparser blogging recently. I did my neck in annoyingly by doing nothing which was quite awkward. Then I hurt my wrist quite badly at a roller disco, yes drunk, and I have learned my lesson! At this point I joined the &#8220;<a target="_blank" href="http://aston.facebook.com/s.php?q=accident+prone">group for the accident prone</a>&#8221; on <a target="_blank" href="http://www.facebook.com">Facebook</a>. Shortly after, I went to a BBQ and slipped on a wet floor (sober this time) and managed to fracture my elbow. Rubbish.</p>
<p>Sorry that&#8217;s the end of my rant, and hopefully my injuries, as bad things supposedly come in threes. And poor <a target="_blank" href="http://wannabeadman.blogspot.com/2007/08/what-mug.html">Will has had a worse ordeal</a> of his own so my sympathies go to him.</p>
<p style="text-align:center;"><img src="http://nicspic2608.files.wordpress.com/2007/08/innocent_fetelogo.gif" alt="innocent_fetelogo.gif" /></p>
<p>To cheer myself up I went to the <a target="_blank" href="http://innocentdrinks.typepad.com/innocent_drinks/2007/08/what-did-you-th.html">Innocent Fete </a>on Sunday, and had a chilled out day in the sun&#8230;yes the sun! Lots of loverly organic food, green stuff, crazy games, funky music, and smoothies of course!</p>
<p>My favourite stall I came across was for <a target="_blank" href="http://www.stuffyourdoodles.com/stuffhome.htm">stuffyourdoodles</a>, check out their website <a target="_blank" href="http://www.stuffyourdoodles.com/stuffhome.htm">here</a>. It does what it says on the tin. Kids draw funny doodles with their amazing imaginations, send it to <a target="_blank" href="http://www.stuffyourdoodles.com/stuffhome.htm">stuffyourdoodles</a>, and they hand make your personal design into a stuffed figure. They even use recycled fabrics so it&#8217;s green as well as cool. Simple but cool idea.</p>
<p><img width="220" src="http://nicspic2608.files.wordpress.com/2007/08/doodle.jpg" alt="doodle.jpg" height="164" /> <a href="http://nicspic2608.files.wordpress.com/2007/08/toy.jpg" title="toy.jpg"><img width="217" src="http://nicspic2608.files.wordpress.com/2007/08/toy.jpg" alt="toy.jpg" height="163" /></a></p>
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		<slash:comments>4</slash:comments>
	
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		<title>Ask not what your consumer can do for you, ask what you can do for your consumer</title>
		<link>http://nicspic2608.wordpress.com/2007/07/27/ask-not-what-your-consumer-can-do-for-you-ask-what-you-can-do-for-your-consumer/</link>
		<comments>http://nicspic2608.wordpress.com/2007/07/27/ask-not-what-your-consumer-can-do-for-you-ask-what-you-can-do-for-your-consumer/#comments</comments>
		<pubDate>Fri, 27 Jul 2007 16:47:47 +0000</pubDate>
		<dc:creator>nicspic2608</dc:creator>
				<category><![CDATA[Branded utility]]></category>
		<category><![CDATA[Brands]]></category>
		<category><![CDATA[Climate change]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Web 2.0]]></category>

		<guid isPermaLink="false">http://nicspic2608.wordpress.com/2007/07/27/ask-not-what-your-consumer-can-do-for-you-ask-what-you-can-do-for-your-consumer/</guid>
		<description><![CDATA[
Found here, brilliant example of branded utility.
When Romania was in Red Code suffering from overheating somebody actually thought and implemented a great idea. The Lipton Showers started the fight with global warming.
Forget bombarding consumers with irrelevant marketing messages, provide us with something useful! It&#8217;s great when brands give something back and have something interesting to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicspic2608.wordpress.com&blog=728900&post=135&subd=nicspic2608&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p align="center"><img src="http://nicspic2608.files.wordpress.com/2007/07/lipton-showers.jpg" alt="lipton-showers.jpg" /></p>
<p>Found <a href="http://www.leoburnett.ro/360/post.php?postID=304" target="_blank">here</a>, brilliant example of <strong><a href="http://www.jackcheng.com/2006/09/24/brands-20-branded-utility/" target="_blank">branded utility</a></strong>.</p>
<blockquote><p><span class="mainText">When Romania was in Red Code suffering from overheating somebody actually thought and implemented a great idea.</span> The Lipton Showers started the fight with global warming.</p></blockquote>
<p>Forget bombarding consumers with irrelevant marketing messages, provide us with something useful! It&#8217;s great when brands give something back and have something interesting to say.</p>
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		<slash:comments>2</slash:comments>
	
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		<title>Nice and green</title>
		<link>http://nicspic2608.wordpress.com/2007/07/04/nice-and-green/</link>
		<comments>http://nicspic2608.wordpress.com/2007/07/04/nice-and-green/#comments</comments>
		<pubDate>Wed, 04 Jul 2007 08:47:31 +0000</pubDate>
		<dc:creator>nicspic2608</dc:creator>
				<category><![CDATA[Brands]]></category>
		<category><![CDATA[Climate change]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[MTV]]></category>
		<category><![CDATA[Mass participation]]></category>
		<category><![CDATA[itunes]]></category>

		<guid isPermaLink="false">http://nicspic2608.wordpress.com/2007/07/04/nice-and-green/</guid>
		<description><![CDATA[I&#8217;ve seen lots of loverly green things about, it&#8217;s the hot topic of the moment, and brands are taking notice&#8230;
This sewing website is a beautiful interactive experience where you can stitch away (quite literally). What&#8217;s nice is how it involves multiple users so you feel part of the big cause. This sort of mass participation is becoming [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicspic2608.wordpress.com&blog=728900&post=97&subd=nicspic2608&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p>I&#8217;ve seen lots of loverly green things about, it&#8217;s the hot topic of the moment, and brands are taking notice&#8230;</p>
<p>This <a target="_blank" href="http://www.valenatureza.com.br/">sewing website</a> is a beautiful interactive experience where you can stitch away (quite literally). What&#8217;s nice is how it involves multiple users so you feel part of the big cause. This sort of <a target="_blank" href="http://fbbandf.blogspot.com/2007/04/mass-participation.html">mass participation </a>is becoming more and more popular.</p>
<p style="text-align:center;"><a target="_blank" href="http://www.valenatureza.com.br/"><img src="http://nicspic2608.files.wordpress.com/2007/06/sewing-site.jpg" alt="sewing-site.jpg" /></a></p>
<p><a target="_blank" href="http://www.contagiousmagazine.com/News%20Article.aspx?REF=537&amp;IsArchive=false">This campaign </a>by MTV is all about targeting yoof cultcha to reduce carbon emissions, but mainly it just looks cool! <a target="_blank" href="http://www.mtvswitch.org">MTV Switch </a>has public service announcements and online resources promoting green lifestyle choices, all backed by huge celebs.</p>
<p align="center"><a target="_blank" href="http://www.mtvswitch.org/"><img src="http://nicspic2608.files.wordpress.com/2007/06/mtv.jpg" alt="mtv.jpg" /></a></p>
<p align="left">And a deserving winner at Cannes, in a world&#8217;s first, <a target="_blank" href="http://earthhour.smh.com.au/">&#8216;Earth Hour&#8217; </a>saw Sydney turn off its lights for one hour at 7.30pm on Saturday March 31 2007. Shows just how we can all make a difference!</p>
<p align="left"><font face="Courier New"><span style="text-align:center; display: block;"><a href="http://nicspic2608.wordpress.com/2007/07/04/nice-and-green/"><img src="http://img.youtube.com/vi/bh43FNFI8TY/2.jpg" alt="" /></a></span></font> <a href="http://www.youtube.com/watch?v=bh43FNFI8TY"></a></p>
<p align="left">Anf finally, if you use iTunes for your music, I <a target="_blank" href="http://www.livegreensd.com/2007/06/tunes-for-trees-itunes-trees-cool.html">stumbled across </a>this great site &#8211; <a target="_blank" href="http://www.tunesfortrees.com/">Tunes for Trees</a>. For every 1o songs you purchase, a tree will be planted for you!</p>
<p style="text-align:center;"><img src="http://nicspic2608.files.wordpress.com/2007/07/tunes-for-trees.gif" alt="tunes-for-trees.gif" /></p>
<p align="left">I wonder what brand will be next to jump on the green bandwagon!</p>
<p><font size="3" face="Georgia"><span style="font-size:10pt;font-family:Arial;"><span class="mainText"></span></span></font></p>
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		<title>Feeling Green</title>
		<link>http://nicspic2608.wordpress.com/2007/03/30/feeling-green/</link>
		<comments>http://nicspic2608.wordpress.com/2007/03/30/feeling-green/#comments</comments>
		<pubDate>Fri, 30 Mar 2007 17:17:23 +0000</pubDate>
		<dc:creator>nicspic2608</dc:creator>
				<category><![CDATA[Climate change]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Green]]></category>

		<guid isPermaLink="false">http://nicspic2608.wordpress.com/2007/03/30/feeling-green/</guid>
		<description><![CDATA[
Russell&#8217;s bright green post got me thinking about how brands are approaching climate change, so I decided to have a look around. I came across this really interesting Google blog post about how Google have offered all their European employees Google-branded bikes to get to work. Google is cool. And they&#8217;re helping their employees to &#8216;think green&#8217;.
While [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=nicspic2608.wordpress.com&blog=728900&post=53&subd=nicspic2608&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p style="text-align:center;"><img src="http://nicspic2608.files.wordpress.com/2007/03/green-globe.jpg" alt="green-globe.jpg" /></p>
<p>Russell&#8217;s <a target="_blank" href="http://russelldavies.typepad.com/planning/2007/03/bright_green.html">bright green</a> post got me thinking about how brands are approaching <a target="_blank" href="http://en.wikipedia.org/wiki/Climate_change">climate change</a>, so I decided to have a look around. I came across this really interesting <a target="_blank" href="http://blog.outer-court.com/archive/2007-03-27-n56.html">Google blog post </a>about how Google have offered all their European employees Google-branded bikes to get to work. Google is cool. And they&#8217;re helping their employees to &#8216;think green&#8217;.</p>
<p>While surfing I also found this nice digg-style site <a target="_blank" href="http://dotherightthing.com/">&#8216;Do the right thing&#8217;</a>, where you can add and rate stories about brands who are doing the right thing (or not). So I decided to add this Google story. I went on there today to see <a target="_blank" href="http://dotherightthing.com/entries/986-google-offers-free-bikes-to-employees">my post </a>third most rated on the homepage. Chuffed! Apparently, nine people so far think it&#8217;s really important. And <a target="_blank" href="http://ameliatorode.typepad.com/life_moves_pretty_fast/">Amelia </a>thinks it&#8217;s pioneering (thanks)!</p>
<p> I&#8217;m feeling green&#8230;</p>
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