If you haven’t heard about the new Doritos wrestling campaign, check out my original post here. The launch event took place at SE1 London Bridge, and a random and hilarious affair it was. If you weren’t lucky enough to be there, check out the highlights here of a giant pepper body-slamming a bull, and a crazy chicken clotheslining a 6-foot tomato.
Nice example from Disney here of interesting digital beyond the browser. This short clip is a great demonstration of people sharing digital experiences in real-world communities. I say people, in this case I mean kids. Kids that are growing up with technology as part of their lives, and are comfortable immersing themselves with digital technology.
Disney’s ‘Stitch Encounter’ is an interactive show which consists of an unscripted real-time conversation between Stitch and park guests.
When the host of the “Space Traffic Control” requests the computer to search for an available spacecraft captain to talk to, the computer connects to Stitch’s spacecraft. After that, guests in the “Space Traffic Control” room are chosen to chat with Stitch. Stitch can both interact with guests and take their pictures. A hidden cast member supplies Stitch’s voice and controls his animation, allowing the character to talk and interact with guests. The “animated” character looks and moves much like he does in the movie, complete with corresponding facial expressions and gestures. The conclusion of the show occurs when the audience aids Stitch in his escape from Captain Gantu.
Thanks Gary for this little find.
More info here.
The Carling iPint iPhone application has been making the rounds recently, and it seems to be getting mixed reactions (simple and smart vs. simply stupid). Check out the demo below if you don’t know what I’m talking about.
It’s definitely generating word-of-mouth, what’s more, punters are actually playing around with this (branded content) in pubs – so it’s ticking a lot of boxes for me already. While the entertainment is short-lived, it is somewhat engaging and certainly poses the talkability factor. The iPint spoofs are already in full swing, take iMunchies for example.
Despite the idiocy of drinking a ‘virtual’ pint, the application actually uses ground-breaking technology. And yet the creative execution is so simple. So simple that I would argue it’s actually rather smart.
And to those marketers who think it’s just plain stupid – I can only bet you’re secretely annoyed you didn’t think of it first! Carling have leveraged the popularity of the iPhone, and they have the sucessful results to prove it.
Digital isn’t just banners ya’know. Technology is a huge part of the world we live in, whether we’re vastly aware of it or not. And we’re sharing engaging digital experiences with our friends. We live in exciting times! And brands need to realise the role they can play and value they can add in this exciting world.
My verdict – simply genius.
This is a simple but cool idea. Take a film, and make an interactive movie experience by allowing people to text message in the next line of the movie. A great example of people sharing digital experiences in the real-world.
A project by TXTual Healing.
The latest project from MegaPhone, a mobile gaming company, sees a multiplayer game in Times Square where people can interact with random rivals they’re battling on screen. An interesting way of connecting with strangers in a public place.
Players dial a phone number, then avatars representing the callers pop up on a big screen billboard, identified by the last four digits of their number. Use your keypad or shout into your handset (must look crazy no?) to control the game.
MegaPhone productions are using their mutliplayer technology at NBA games, conferences, and even supermarket aisles. A great way to pass time in my opinion.
This has interesting opportunities for brands who are continually striving to connect with people in new and exciting ways. This smart technology allows them to be a facilitator of relationships and connectedness, in turn resulting in an entertaining and useful brand experience. Watch this space…
On a random note, damn I want to go back to New York…
Johnny Lee, hero to the Wii-jacking community, demos his amazing Wii Remote hacks. He transforms the £30 “wiimote” into a digital whiteboard, a touchscreen (think Tom Cruise moving computer files with his hands in Minority Report), and a head-mounted 3-D viewer. Simply amazing.
Electronic Arts has already unveiled a new Wii game designed by Steven Spielberg, ‘Bloom Blox’, which incorporates a similar technique using Lee’s head-tracking programme.
Check out the video as I can’t quite put my amazement into words. He gets a standing ovation (I almost joined in at my desk!).
Hey fools, listen up. If you liked the Simpsons make your own avatar fun, you’re sure to like the latest widget from Snickers and Mr T. You can make yourself look like Mr T. This is me! Is this a good look for me? Erm. No.
Grab the widget for your social network profile page, website, or blog, and you can use the Get T’Look tool to make yourself look like Mr T. Or go on a nut-fuelled rampage in the Get Some Nuts game. You can grab it from Bebo, Facebook, and the brand new getsomenuts.tv where you can also make a customised version of the Tank TV ad i.e. elf style. You may be wondering why I haven’t actually embedded the widget in this post, well wordpress don’t support it, but most of you lucky bloggers should be able to using the grab it function.
This has been a very exciting project I’ve worked on, and very technically challenging at times but we got there in the end! It’s all about creating great content, and making the content live beyond the destination site. Building a brand temple and expecting people to come is pretty nieve. But creating great content that can live anywhere just seemed like the right thing to do. It might not be everyone’s cup of tea, but our target audience seem to love it! Go on, Get Some Nuts!