I’m excited to say that Cake has launched an experiential campaign for Orange’s latest film innovation Film To Go – a game changing brand partnership with Apple. Film To Go rewards all Orange customers, regardless of handset (and inclusive of broadband customers), with an iTunes movie rental on Orange every week on a Thursday. Just text POPCORN to 85060 wherever you are to get your rental code.
To excite consumers about the innovative new offer and to encourage downloads, Cake is implementing a six week experiential tour across the nation, starting today in London’s Victoria Station, and heading to Manchester Piccadilly, London Liverpool Street, Glasgow, London Paddington, and Leeds over the following weeks. Trained staff will inform passers about the key steps to download, and also hand out branded popcorn.
Film To Go movie rentals can be enjoyed at home (on a laptop, PC, or TV via a cable), or even out and about on an Apple mobile device – to watch whenever wherever suits them.
The experiential activity is designed to connect with people in the real world to drive adoption of the exciting new weekly film offer. We know that Orange customers already love to watch movies with Orange Wednesdays, but can’t always get to the cinema. Film To Go compliments Orange’s growing film portfolio, and answers this genuine consumer need. We hope that customers who have never previously thought to download a movie or watch one on the go, will now enjoy a whole new film experience with Orange.
It’s a smart move from Orange who are constantly looking for new ways to reward their customers. You can get more Film To Go details on the website here.