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Banksy’s weird and wonderful pet store

20 Oct

Guerrilla artist Banksy has opened his first official exhibition in New York – an excuse for me to visit perhaps?! The fake pet shop aims to question “our relationship with animals and the ethics and sustainability of factory farming”. Works include a robotic monkey, fish-fingers swimming in a goldfish bowl, and my favourite – “chicken” nuggets pecking at ketchup. It seems to be causing quite a stir around a subject that we’re aware of but tend to disregard.

Zzzzzzzzzzzzzzzzzzzzzzzzzzzzz

22 Aug

How do you communicate that a nose strip will give you a “snoreless” nights sleep? Well don’t just tell people, show them.

Breath took to the London streets with sleepy people in pyjamas to get the word out on the street.

13th Street Blood Bath

28 Apr

I’m not sure if this is ‘bloody’ brilliant or just plain creepy.

“To promote the exclusive thrillers and horror films on 13th Street, the toilet of a nightclub in Hamburg was specially prepared. Just after entering the room, the light suddenly goes out and the room is bathed in Black light. And now a bloody crime scene becomes visible on the floor and walls: “See what others don’t see. 13TH STREET. The Action and Suspense Channel.”

Certainly memorable but perhaps a little too invasive?!

Agency: Jung von Matt, Germany.

Found via Stuff that is relevant.

The Loch Ness Monster is loose in Tokyo!

13 Feb

Okay, well not the real Loch Ness monster…now that would just be silly wouldn’t it!

The Loch Ness monster has surfaced in Tokyo Bay – created using a water screen and water jets. This is the latest in movie marketing gimmicks, this time to promote The Water Horse. So are movie promotions getting more exciting or just over hyped?

We all enjoyed the ARG campaign for Cloverfield movie, and the hype has indeed made it a box office success, but if you read the reviews they tend to start something along the lines of… “it was never going to live up to the hype”. The films ‘herky-jerky’ camera work requires a lot of commitment from the audience, and it’s just not everybody’s cup of tea.

Before a movie hits the big screen, it’s tricky business striking a balance between sparking genuine buzz and generating over hype in movie marketing. Nonetheless, it’s a tough industry to crack and I’m thoroughly enjoying the innovative and often brave campaigns we are beginning to engage with.

Consumers are demanding more and more and are living in a highly charged media mix culture. Let’s face it, we’re bored with flashy movie websites with wallpapers and screensavers. That all seems all a bit lame now. As our expectations rise, I expect nothing less than real world Loch Ness monsters, complicated hunts across multiple platforms, and even bloody limbs in public places. Are you excited? I am…

Gruesome advertising

14 Jan

Is Deathproof’s advertising as distasteful as the movie?! I believe so! I really think bloody limbs in public places is a pretty disgusting form of advertising. I’m assuming they did it to spark controversy, and so I guess they’ve succeeded there…

deathproof1.jpg

Found at adverbox.

Emotional cities – how are you feeling?

8 Jan

Has anyone else been struggling to get into the swing of things this new year?! I swear, I can’t tell my Twitter from my Pownce…

Anyways, check out this wicked artistic Swedish project called Emotional Cities. Sounds like it’s been up since end of last year, so I’m probably late catching on, as ever. It’s great. You participate online and grade your emotional state from purple to red – I’m about a yellow right now. And they’ve got a widget which makes it easy to share.

But of course…they bring this to life in the real world with light installations on buildings. A great way of expressing how everyone is feeling. I just love it!

emotional-cities-1.jpg

emotional-cities-2.jpg

Volkswagen Polo BlueMotion Sushi

17 Dec

I wasn’t aware of media buy on sushi conveyer belts, but I am now! Simple idea, nicely executed.

vw-sushi.jpg

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