FAB awards 2013 – you be the judge

6 Jun

Recently I had the opportunity to help judge the ever-fabulous FAB awards with submissions from food and beverage brands around the globe. Albeit the only female judge (one is certainly better than none), being part of the judging process was an incredible experience. This year’s awards spotlights the brands who are driving creativity in new and exciting directions, be it in new media or old media. Or sometimes blending the two.

I hope you’ll agree its been another remarkable year for creativity. But I’ll let you be the judge of that.

Coke Amplifier

An innovative modern day use of an old print medium

 

Ho Ho Ho

Proof that the simplest ideas can stir the strongest emotions

HoHoHo

Our Food Your Questions

Bravely tackling people’s suspicions head on in the age of transparency

mcdonaldscanada

Small Currency

A genuine brand utility in response to a huge financial problem (Indonesia’s shortage of coins)

 

The Candidate

Not just a badging exercise, simply one of the most entertaining uses of sponsorship I’ve ever seen

 

Polar Bowl

The best use of second screen media consumption I’ve ever witnessed

About these ads

One Response to “FAB awards 2013 – you be the judge”

  1. Marketing Research October 31, 2013 at 7:08 am #

    That is some alarming and advantageous advice appropriate there. I cannot delay until the little humans go to beddy-bye so that I can apply and plan some of this being out.Thanks! 
    Marketing Research

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