Robin of Shoreditch

24 May

So who are Robin of Shoreditch? Well, their website tells me that they’re a bunch of creative outlaws (in tights maybe?) who take from the rich and give to the poor.

They’re in charge of the ’100 Brands Project’, which is about providing every one of Brand Z’s Top 100 brands (source: 2009 report) with a creative idea that can make a difference to their company. In return they’re asking for 1/10,000,000 (that’s one ten-millionth) of the value of their brand as a fee. Then they’ll send on 100% of that fee to the continued relief efforts in Haiti (which is an ongoing great cause). In true creative style, they’ve created a little film…

It’s a brilliant concept and one us social media-ites should get behind. For more info they’re blogging, tweeting, and they also have a splendid vimeo channel for all their BIG ideas.

Good luck to the merry men :)

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