I’ve barely had a chance to breathe since putting our new website live The Economist: Thinking Space, and yet it’s already gaining a lot of attention.
In Europe, The Economist targets people who we call the ‘Intellectually Curious’. They are young, university educated, interested in global events and issues. They want to understand, not just what is happening, but why. However in Europe, The Economist suffers from low brand awareness. And when they are aware of it, they tend to think it is narrowly focused on finance and economics.
The Economist Thinking Space asks people…where do you get your ideas? We invite you into the lives of some of our European Economist readers – it opens the door to their ‘thinking space’. Our diverse range of influential personalities share their thoughts, ideas, parts of their lives and the role The Economist plays in it. Users are also able to upload and tag images of their own spaces, to allow the site to become more inclusive and to grow, breaking away from the brand’s historical exclusivity.
In just a matter of days it’s already gaining a lot of attention and buzz on Twitter and blogs. It received 16,000 unique visits in the first two days from launch, so I’m very excited to watch it grow. We’re also working with the lovely people at We are Social to outreach to bloggers across Europe.
I hope you’ll agree that The Economist Thinking Space positions the brand as a stimulating interesting read. As always, thoughts and feedback are welcome (if not encouraged) here…