“Digitalness” in the real-world

McDonald’s has launched a new interactive sign where passers-by can interact with content displayed on Piccadilly’s giant LED screen. A simple idea that gets people to engage and interact with the brand while they’re out and about. And a great opportunity for the content to spread as people video, MMS, tweet, and share their experiences.

I wonder how staged this video is, and who subsequently bought a fillet-o-fish(!), but it’s a nice idea. Bringing digital experiences to the real-world is something that excites me. Check out the posers in the clip…