Why would anybody seek out Quaker online? Well in all honesty there wasn’t much of an incentive until their recent re-haul – they have launched the Quaker blog to reflect their brand ambitions.
People who eat Quaker for breakfast tend to feel hungry after a hefty 4 hours 21 minutes. That’s why their product truth ‘make the most of your morning’ makes perfect sense.
The blog itself moves away from information about Quaker oats. Rather it provides useful and interesting information which allows people to make the most of their mornings. It also looks clean and simple which I like.
Created by AMV BBDO – yep I work there but not really on this project.
Like any new blog, Quaker are in the early days of their exciting new blog adventure. You have to give them kudos for speaking out and opening the lines of communication with their consumers (yes comments are open). In the spirit of openness, all comments / feedback welcome please…
1 response so far ↓
stuff and things 18.03.08 « [bluurb] stuff and things // March 18, 2008 at 5:26 am |
[...] Quaker Oats join the digital conversation [...]