What better way to test the warmth of winter clothing in Sweden, than to test it in a freezing cold fitting room. Quite literally, the worlds coolest fitting room. With snow and ice, the temperature of the room is -25 Celsius. And of course, as it’s the digital age, there is a web cam in the room. A pretty ‘cool’ idea, and one that has sparked word of mouth to bring attention to the ‘Playground’ brand behind it all.
“The results was close to 400% more customers and Playground sold more than 100% more jackets compared to the goal. Gold Eurobest Winner 2007.”
genius. i wonder if they’ll do a reverse one somewhere really hot???