The consumer isn’t a moron. She is your wife.

This sketch from Mitchell and Webb is pure genius. I was watching this with some work mates and we were all in stitches. Perhaps some of us have been in meetings which have been disturbingly similar…

After watching this, you can just imagine the board meetings for adverts like the awful Weetabix week. Something along the lines of…

“What’s next? I know, we’ll make ‘them’ (meaning people) eat our cereal in every which way, it will hide the fact it tastes like sh*t.”

I couldn’t find the original ad, but I think this version makes the point even better.

Another good case is the Nivea Oxygen Power ad – which advertises a new range of products which is made of 15% pure oxygen. See it here. Yep you heard that right, Nivea are selling us air. The stuff we breathe in every day for free. Are we really that stupid? Apparently so.

I’ll start and leave you with this brilliant quote from David Ogilvy which still stands…

“The consumer isn’t a moron. She is your wife.”

Both ads recently featured in the Guardian guide.