Robbie gets owned…so satisfying…

Thanks to my friend Sean at iChameleon, I am blessed with this hilarious video on YouTube. Sorry to those Robbie Williams fans (are there any?!), but Robbie getting pushed off stage in Germany just makes me so happy. Personally I think he got off lightly…

 

The word on the street…CashtoBuzz

Check out this hilarious video - possibly the future of word-of-mouth marketing. Not real but funny! CashtoBuzz.com pays kids to talk about brands to strangers.

 ”Buss Marketing is the next big thing. CashtoBuzz is a remarkable business that helps viralinate your brand”. –Montgomery Shopper 

Even though the video is a bit silly, it’s still interesting because consumers place far more trust in fellow consumers than in traditional advertisers [Nielson says so]. They may be onto something! Saying that, I don’t think I’d be happy with this sort of meddling marketing.

And hey, I talk about brands all the time. And I’m not getting paid for it (much)!

Microsoft Surface…”it’s a big ass table!”

Here’s a great spoof on Microsoft’s latest and greatest invention. I don’t think I’ll be able to afford this “big ass table” any time soon. 

 

Digital universe? Or just another channel…

 

Well firstly, I need to briefly apologise for my complete lack of blogging recently. With no Internet at home, and starting my new job at iChameleon, things have been a bit hectic. But I’m almost back in action now!

Coming back to work in this fascinating “digital” industry got me thinking about what “digital” is all about. What exactly do I mean when I say “digital”? And I say it a lot! Some say that “digital” is just another channel, not to be viewed in awe. I guess there are some merits for this given the over-hype surrounding it. Digital seems to frighten overreaction in clients, and agencies too. And I don’t think the digital space should be anything to fear. Embrace it! There seems to be a lot of wasted energy from brands trying to conquer the digital space, and often getting it all wrong. Arguably HMW’s plans to launch their own social networking site seems a bit of a waste.

Others say “digital” is not another channel, it’s the place we live in and a way of life. Digital has changed the way we live our lives and communicate with one another. It affects our whole world. Well this makes it sound way more important so I kinda like this view.

BBH take the view on “digital” that brands come first, and the channel comes second. Okay. But what about the consumer?! Or people? I recently joined the Facebook group “stop calling me a consumer“. Very important to remember as we often get bogged down in “digital” jargon and forget the basics.

So in this “digital” space is there such a thing is a “digital consumer”? With the power of social media it has become apparent that digital consumers are a force to be reckoned with as they play rough with brands online. But I don’t think that makes digital consumers any different. Perhaps it’s just that digital technology has enabled consumers / people to have more power than previously. I think there’s a difference there.

Well best get back to new work now, in this crazy “digital”industry / life / world / channel that I work in.

End of an era…

Oh where to start, it’s the end of an era. I’ve had the privilege of working at VCCP Digital for a year now, and today is my last day here…I’m moving onto pastures new.  I probably shouldn’t write this post today as I’m feeling rather emotional! And slightly tipsy after a very long lunch. But it’s been a brilliant year to say the least. I’ve had the privilege of working with many smart people who have inspired me to do brilliant things - Amelia,  Tom, and  Steve, amongst many others who i will miss dearly. Though I know we’ll all stay in touch. God love Facebook!

Of course I’m extremely excited about the new journey I’m about to embark on. A unique place called ichameleon full of eccentric people. A company that eats, sleeps and breathes this industry. So I’m sure I’ll fit in just fine!

This is the last time I’ll blog from this desk. So I’m signing off now for new adventures…