I haven’t raved about Second Life for a while now so here it goes. It’s not just that I’ve had withdrawal symptoms, I actually think that Playboy entering Second Life is potentially a good brand fit. Several brands have been attempting interesting stuff in Second Life, such as Vodafone and ING, but with most just creating buildings (dull huh?). But those who have actually spent any time in Second Life would know there’s more porn in there (not that I’m into that!) than brand experiences. Though this isn’t at all surprising, considering when the Internet first took off it was a steaming cauldron of porn. The Internet has since matured, maybe Second Life will too.